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Search engine optimization plays a major role in the language of the World Wide Web as a noun, verb and adjective.
Todd Malicoat, Stuntdubl
The success of a page should be measured by one criteria: Does the visitor do what you want them to do?
Aaron Wall – SEObook
Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.
Myles Andersen, Search Engine Land
It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.